![]() ![]() Rally is too niche a sport for the mainstream, then, and it’s also an activity that is not easy to learn in either real life or the digital space. Rally just doesn’t allow us to go big enough with what we want to do with the franchise.” “Continuing that Dirt Rally focus would have allowed us to do a bit more, and it might have led to a few more sales, but ultimately it would have been us going down that same path. “To get to those sorts of numbers we need a broader base of content in our game and we also need to have a much broader accessibility scale. “Dirt Rally was a success in terms of it meeting our own expectations, but Dirt as a franchise has traditionally done bigger numbers than Dirt Rally would ever do,” explains Dirt 4 game director Paul Coleman in reply to the direct question. ![]()
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